Taking a vision and turning it into a multi million dollar business is what I have been doing for over 25 years.
When I had my first idea I searched for this book. It didnâ€™t exist.
I wanted to read a book from someone who had actually taken a product to market. I wanted to know â€śwhere to startâ€ť and â€śwhat to do.â€ť I wanted a simple guideline to follow â€“ a blueprint. This is my blueprint.
Armed with only her vision, her high school education, and a tenacity to succeed, Leonie Mateer took her idea of converting a fishing tackle box into a cosmetic organizer box and took the retail industry by storm. Her ability to turnÂ her visions into branded products has earned her awards such as Whoâ€™s Who of American Inventors and Whoâ€™s Who in leading American Executives. Her reputation in the product development, marketing and sales has been recognized throughout the retail industry.
An easy and informative read, Leonie Mateer has the ability to laugh at her own mistakes while keeping completely focused on her proven, step by step guide of taking an idea through all the development stages to its final resting place on 30,000 store shelves.