The Uncreative Entrepreneur: Untapped Potential of Mundane Startup Ideas – Krishna Srinivasan

If you are looking to come up with an extremely creative startup idea that you think can become the next big thing, stop for a second to ask yourself, why does an idea have to be creative? Drawing on the intuition of economic theory and real life examples, this bite-sized book makes the case that you can have an extremely successful venture with an idea of a product or service that is mundane or uncreative. The book puts you in the shoes of an ice cream seller on the beach and illustrates using the parable, ways to be successful in a crowded market and reasons for choosing an uncreative idea over a creative one.