Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy – Anastasia Karklina Gabriel

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics ...



Supercommunicators: How to Unlock the Secret Language of Connection – Charles Duhigg

From the author of The Power of Habit, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life. “A winning combination of stories, studies, and guidance that might well transform the worst communicators you know into some of the best.”—Adam Grant, author of Think Again and Hidden Potential. Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an ...



Fluke: Chance, Chaos, and Why Everything We Do Matters – Brian Klaas

Want to know what chaos theory can teach us about human events? In the perspective-altering tradition of Malcolm Gladwell’s The Tipping Point and Nassim Nicholas Taleb’s The Black Swan comes a provocative challenge to how we think our world works—and why small, chance events can divert our lives and change everything, by social scientist and Atlantic writer Brian Klaas. If you could rewind your life to the very beginning and then press play, would everything turn out the same? Or could making an accidental phone call or missing an exit off ...



Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter’s Soul – Kurt Wagner

An expertly reported investigation into Twitter’s messy corporate history—including Elon Musk’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. Bloomberg journalist Kurt Wagner takes you inside Twitter’s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world’s most consequential tech companies. From Jack Dorsey’s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the ...



Read Write Own: Building the Next Era of the Internet – Chris Dixon

NEW YORK TIMES BESTSELLER • A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon. “A must for anyone who wants to better understand the real potential of blockchains and web3.”—Robert Iger, CEO, Disney. “A compelling vision of where the internet should go and how to get there.”—Sam Altman, co-founder, OpenAI. The internet of today is a far cry from its early promise of a decentralized, democratic ...



Chip War: The Fight for the World’s Most Critical Technology – Chris Miller

The Financial Times Business Book of the Year, this epic account of the decades-long battle to control one of the world’s most critical resources—microchip technology—with the United States and China increasingly in fierce competition is “pulse quickening…a nonfiction thriller” (The New York Times). You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the ...



The Perfectionist’s Guide to Losing Control – Katherine Morgan Schafler

From psychotherapist Katherine Morgan Schafler, an invitation to every “recovering perfectionist” to challenge the way they look at perfectionism, and the way they look at themselves. We’ve been looking at perfectionism all wrong. As psychotherapist and former on-site therapist at Google Katherine Morgan Schafler argues in The Perfectionist’s Guide to Losing Control, you don’t have to stop being a perfectionist to be healthy. For people who are sick of being given the generic advice to “find balance,” a new approach has arrived. Which of the five ...



Hidden Potential: The Science of Achieving Greater Things – Adam Grant

“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.” —Serena Williams, 23-time Grand Slam singles tennis champion. The #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights. We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, ...



Leaving the Base Camp – Ilma Tiki

Leaving the Base Camp reveals the unconventional growth and management strategies Ilma Tiki used to bootstrap MailerLite from basecamp to a $90+ million exit, turning a small Lithuanian startup into a global brand, and building a globally-distributed remote team along the way. Ilma’s story proves that you don’t need to move to Silicon Valley, raise funds, and risk it all to grow a startup. Alternative paths aren’t just for lifestyle businesses: you can use them to grow wildly successful companies with millions of users. The ...



Master of Change: How to Excel When Everything Is Changing – Including You – Brad Stulberg

NATIONAL BESTSELLER. A revelatory book on rethinking change, creating a rugged and flexible mindset and identity, and developing habits for life’s intensifying flux. From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception, it’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self. Master of Change flips this script ...



The PARA Method: Simplify, Organize, and Master Your Digital Life – Tiago Forte

This accessible guide expands upon the “well-written, cogent, and useful” (David Allen, author of Getting Things Done) bestselling Building a Second Brain with actionable advice on how to improve your digital life in just a few minutes. Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our ...



MoneyZen – Manisha Thakor, Lisa Sweetingham

A leading financial expert breaks down the personal, cultural, and societal forces that have led us to falsely believe we can never have, do, or be enough, and shows us a fresh new path toward “MoneyZen”—her joy-based approach to living a life rich in financial health and emotional wealth. For anyone who has ever felt that they can never measure up, MoneyZen is your cure. No matter your age, income, or profession, it’s all too easy to fall prey to the false belief that the amount of ...



Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage – Allen P. Adamson

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see ...



The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness – Housel Morgan

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, ...