The Campaign – Donald A. Shinn

“The Campaign” is a comedic tale of how creating a Super Bowl ad nearly destroyed a small ad firm. “The Campaign” was a semi-finalist in the 2012 Amazon Breakthrough Novel Award (then the top fifty of five thousand General Fiction entries) and the draft version entered that year won a Publisher’s Weekly review that called it a “fun romp,” a “charming tale,” and concluded: “An original plot, solid characters, and a good jolt of humor make this a winner.”

In “The Campaign” a small ad firm finds the Sassi Sausage Company coming to them to have them make a Super Bowl ad. There’s just one problem, the creative side of the firm is already overworked and can’t squeeze in another large campaign. The business side insists they have to take the deal, so Sara Hackman, the lead creative writer throws down a challenge. “If you think it’s so easy, then you do it.” To her shock and dismay they accept the challenge.

How hard can it be for competent business professionals to create an advertising campaign? They’re about to find out. Things don’t exactly go as smoothly as they’d hoped and the deadline is quickly approaching. The story is told through the eyes of a recently fired newspaper writer who has joined the firm to write a nonfiction book on the advertising business. Can they complete the campaign and will it be a success?