YouTube, the leading website in online video streaming and sharing, is one of the best avenues to promote something on the internet. Owned by Google, YouTube has become more of a social network than just a place where people visit to watch videos. People use YouTube to promote whatever they want β a new service or product, news through websites, video games, music, tutorials, and so on. The list is endless. While there are many ways to assess the success of a YouTube channel, the most common measurement is by its number of viewers and subscribers. What makes a video “viral,” for example, is the number of times the video has been viewed or shared through various means. How popular a channel is can be gauged by the number of people who willingly subscribe to it for updates. Of course, there’s more to it than just posting videos on YouTube, since we know that plenty of material doesn’t go viral. Clearly, some videos have earned more success than others, while many more β a lot more – have simply come and gone. This easy-to-follow guide will help you learn how the YouTube community works, how to get more people to watch your videos, and how to get these viewers to subscribe to your channel through effective and legitimate means.