How to Start a Band – Micah Nichol

Are you a talented musician who’s looking to put together a band and — with any luck — rise to stardom, be paid to perform in front of a live audience, and even hear your music on the radio? Have you considered though that this effort is going to take more than just a group of musicians? While musicians often move people with their euphonious offerings, it’s rare that they have a level-headed business mindset too, so for that reason it’s critical to designate one person who can act as motivator, counselor, and business advisor all rolled into one. These functions are typically provided by a dedicated manager, who also acts as an accountant, a sales person and spokesperson, a public relations officer and legal aid, and whatever else the band may need them to be at the drop of a hat. Without the right person performing these functions, your band won’t get much further than your parents’ garage.

The good news is that, starting out, you can actually operate as your own band manager for a while. At least until your band becomes a household name and you can’t even go to the grocery store without being asked for an autograph. No matter how hot your music is, the management of the band is what will ultimately determine your success. So if you’re up for the challenge of wearing two hats — one as musician, and the other as manager — I encourage you to learn exactly what it takes to manage your band and actively seek out your band’s popularity and financial success. This book is designed to teach you everything you need to know about putting together and managing a band.