Opening a Cupcake Shop: How to Start a Cupcake Business from Scratch (The Cupcake Business Plan) – Marcella Mickels

Operating a cupcake shop is one of the most fun and rewarding businesses today. Because the overhead is low, and cupcakes are always in-demand, profit margins can be high, thus making for a lucrative business venture. Not to mention, the work is generally fun. Typically, people who start a cupcake business have a love for baking, thus going into a cupcake business is the obvious, enjoyable choice. However, beyond baking skills, there are plenty of other things you’ll need to understand from the business side of things before opening a cupcake shop. Selling a few baked goods out of your home is very different from operating a full-fledged cupcake retail business. This book will help you learn everything that you need to know in running a cupcake business, and will teach you the ins and outs of the process.